Photo Source: Jing Daily
Retailers are probably under the effects of Covid-19 and might agree that the effects of virus causing customers weeks and months of being at home will mean that e-commerce is now a way of life and digital transformation is the only way for retailers to beat their competitors.
But why aren’t luxury cars sold online? Why do most jewelry stores have shortcomings in e-commerce? Why haven’t watchmakers redefined their business models? Many brands have huge shortcomings in their digital journeys, let alone their physical journeys also lack differentiation.
Please see this week's finding on Jing Daily's article "Act Or Die! Luxury Brands Should Always Have A Sense Of Urgency" to find out why: https://jingdaily.com/act-or-die-luxury-brands-should-always-have-a-sense-of-urgency/